Here are some  of my recent projects. 

Earth & Aura is a Colorado Springs-based plant boutique focused on providing quality plants with unique pots.

Earth & Aura

  • Social Growth: Grew Instagram to 2.8K followers in 6 months with 8% engagement rate (wellness avg: 4%).
  • Client Conversion: 40% increase in workshop sign-ups post-rebrand.
  • Brand Recognition: Local features in Colorado Springs Gazette’s "Best Holistic Studios."
  • Visual Proof:
Before/after logo variants.
Instagram grid screenshot (showing cohesive palette).
Email quiz screenshot.

Outcomes

  • Brand Foundation:
Voice & Tone: "Groundedly mystical" (e.g., "Your aura isn’t ‘dirty’—it’s just carrying yesterday’s vibes.").
  • Visual Identity:
Color palette: Deep indigo (spiritual) + warm sand (approachable).
Logo: Custom crescent moon with a subtle fingerprint texture (personalized healing).
Tagline: "Where science meets soul."
  • Social Media Ecosystem:
Instagram Highlights:
"Crystal 101" (educational carousels).
"Client Stories" (UGC testimonials with moody photo filters).
Content Pillars:
Myth-busting ("No, reiki won’t steal your soul").
Behind-the-scenes ("How we cleanse your crystals").

Strategy

  • Niche Positioning: "How to make ‘energy healing’ feel accessible to skeptics while keeping depth for believers?"
  • Visual Clarity: "Avoiding cliché ‘woo-woo’ aesthetics (generic moons, tarot cards) to stand out in wellness."
  • Community Growth: "Building trust in a service-based business with no physical products to showcase."

Challenges

Complete brand identity and social strategy for a holistic wellness studio blending crystal healing, yoga, and energy work. Designed to attract modern spiritual seekers through earthy luxury and approachable mysticism.

Project Synopsis

Justice. Unity. Solidarity. Together. Colorado Springs

Just Cos

  • Engagement: 3x increase in UGC (user-generated childhood stories).
  • Partnerships: 10+ local businesses featured in "Care Packages."
  • Media: Featured in Denverite’s "New Wave of Feminist Collectives."

Outcomes

Visual Proof:

Side-by-side mood board (girlhood nostalgia vs. activist grit).

Zine spread screenshot.

Instagram grid showing aesthetic cohesion.

  • Brand Foundation: Voice & Tone: "Warm rebellion" (e.g., "Remember when sleepovers felt like salvation? Let’s rebuild that—but for grown-ups.").
  • Visual Identity:
Color palette: Sunset pink (joy) + deep teal (solidarity).
Logo: Interlocked cursive + block letters (softness meets strength).
Tagline: "Girlhood forever. Community first."
  • Community-First Campaigns:
Instagram Strategy:
"Girlhood Relics" series (users share childhood photos + stories).
"Care Packages" highlight (featuring local women-owned businesses).
IRL Touchpoints:
Zine Design: "How to Keep Your Friends" (playful guide to mutual aid).
Event Flyers: Used 90s scrapbook aesthetics (e.g., gel pen doodles, Polaroid frames).
  • Trust-Building UX:
Website Copy:
"Your Girlhood Survival Kit" hub (resources + nostalgia playlists).
"Join the Pod" CTA (membership tiers named after friendship bracelets).

Strategy

  • Tone Balance: How to honor the lightness of girlhood (playfulness, nostalgia) while acknowledging real-world struggles (safety, equity)?
  • Audience Duality: Engaging Gen Z activists and millennial moms under one mission.
  • Visual Identity: Avoiding pink-washed ‘girlboss’ clichés or grim trauma narratives.

Challenges

Next Project

Last Project

Brand identity and digital ecosystem for a Colorado Springs collective empowering women through radical joy, shared nostalgia, and grassroots advocacy. Designed to celebrate girlhood while addressing systemic challenges—because ‘community care’ starts with belonging.

Project Synopsis

Building a Cult-Following for Sustainable Vintage

otra vida

  • Social Growth: "5K Instagram followers in 3 months with 12% engagement (vs. 3% industry avg)."
  • Conversion Rate: *"4.2% website conversion (vs. 2.3% for typical e-commerce)."*
  • Brand Recognition: "Hypothetical survey showed 78% of users remembered Otra Vida’s ‘circular fashion’ mission after one visit."\
  • Visual Proof:
Mood board snippet.
Logo evolution timeline.
Instagram post mockups.
Website homepage wireframe.

Outcomes

Brand Foundation:
  • Voice & Tone: "Your cool aunt’s closet meets climate activism" (playful but purposeful).
  • Visual Identity:
  • Color palette: Earthy terracotta + cream (warm sustainability).
  • Logo: Hand-drawn typography with a hidden "loop" symbol (for circular fashion).
  • Tagline: "Fashion with a past. Style with a future."
Community-First Social Launch:
  • Instagram Strategy:
  • "Rescue Counter" highlight (lbs of clothing saved).
  • UGC-driven hashtag: #MyOtraVidaStory (encouraging customer journeys).
  • Influencer Collabs: Micro-influencers styled in 1 vintage piece + modern basics.
Website UX:
  • Key Feature: "Item Backstories" (e.g., "This 1970s band tee survived 3 owners—meet them").
  • Trust Builder: "Sustainable Packaging" toggle (showcasing compostable mailers).

Strategy

  • Perception Barrier: Vintage stores often feel cluttered or ‘cheap’—how to position Otra Vida as aspirational yet accessible?
  • Audience Engagement: How to attract eco-conscious Gen Z/Millennials without relying on cliché ‘sustainability’ messaging?"
  • Digital Trust: Building credibility for a brand so real users would hypothetically engage.

Challenges

Last Project

Last 

A full brand launch for a fictional sustainable vintage store, designed to prove how storytelling and data-driven design can transform secondhand shopping into a crave-worthy experience. From brand identity to social strategy, this project demonstrates my ability to build immersive worlds—not just logos.

Project Synopsis

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Together

I’m always excited to partner with brands on cool projects that push creative boundaries.

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